Square & Cash App
Square runs payments for local businesses. Cash App is how their customers pay. We worked with both brands to make that relationship visible across one Brooklyn neighborhood.
IRL + Meme Campaign
Keep It In The Neighborhood
4.5M+ viewsWhen you support a local business, you support your neighborhood, and we teamed up with LBA to build a Williamsburg activation around this. Creators visited Square merchants, branded pedicabs linked the participating shops, a PATHETIC merch drop at Larry’s Cà Phê took payment through Cash App, and a Brooklyn Coffee Shop collab plus neighborhood-archetype memes spread messaging online. Creative strategy, IRL pop-up, apparel, and distribution.