Air

Air makes creative operations software for marketing teams. We brought them our proven viral format and turned it into a sign-up engine.

Microsite & Distribution

Meme Booth Campaign

1M+ views, 13K sign-ups

The Meme Booth started as a PATHETIC experiment. We trained AI on 1,000+ memes from five years of @pathetic, built on Google’s Nano Banana Pro, and made a web app that turns any photo into a personalised starter pack meme. After 20K generations in 24-hours, we licensed it: a free, co-branded experience with an Air signup flow, amplified with a creator campaign, original memes and distribution through @pathetic. Concept, design, development and distribution. End to end.

Live experience Watch Mike’s explainer

The Air Meme Booth being shared on Instagram

Out in the wild

An Air Meme Booth starter pack shared to Instagram Stories01 / 06

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